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Meet the LGBTQ+ and non-binary beauty influencers making waves in the industry, pushing boundaries, and championing inclusivity with unique, fearless styles.
The beauty industry is evolving rapidly, and at the forefront of this change are LGBTQ+ and non-binary beauty influencers who are reshaping the industry’s standards. These influencers are not only pushing boundaries with their fearless, bold styles but also championing inclusivity, ensuring that everyone can see themselves reflected in the world of beauty. Their unique voices and perspectives continue to inspire millions, making waves across social media platforms and breaking down barriers in the process.
Here’s a look at some of the most impactful LGBTQ+ and non-binary beauty influencers you must know in 2024.
The Rise of LGBTQ+ and Non-Binary Beauty Influencers
LGBTQ+ and non-binary influencers have carved out a space for themselves in an industry that was once known for rigid standards of beauty. Over the past few years, these trailblazers have not only redefined what beauty looks like but have also created inclusive communities where diversity is celebrated.
From redefining makeup looks to championing genderless beauty, these influencers are using their platforms to encourage people to embrace their authentic selves. Their impact has grown beyond the screen, influencing the strategies of major beauty brands and pushing them toward more inclusive and diverse representation.
1. James Charles – The Makeup Maven
Instagram: @jamescharles
TikTok: @jamescharles
James Charles has made a name for himself as one of the most prominent LGBTQ+ beauty influencers in the world. Known for his avant-garde makeup looks and unapologetic personality, James has amassed millions of followers on platforms like YouTube and Instagram.
As the first male CoverGirl ambassador, James broke gender barriers in the beauty industry, proving that makeup is for everyone. His tutorials, product reviews, and collaborations with major beauty brands have made him a powerful voice in promoting inclusivity in beauty.
2. NikkieTutorials – The Voice of Authenticity
Nikkie de Jager, better known as NikkieTutorials, is a beloved figure in the beauty community. Nikkie, who came out as transgender in a viral YouTube video, has used her platform to promote self-acceptance and body positivity. Her transparency about her journey resonated with millions, further solidifying her place as an influential voice for LGBTQ+ representation in the beauty industry.
Instagram: @nikkietutorials
YouTube: NikkieTutorials
Nikkie’s creativity in makeup tutorials, combined with her commitment to inclusivity, continues to inspire people around the globe to embrace their true selves, regardless of societal expectations.
3. Gigi Gorgeous – Pioneering Transgender Visibility
Gigi Gorgeous has been a trailblazer in promoting transgender visibility in both the beauty and entertainment industries. Her journey, which she shared publicly through YouTube, includes her transition and experiences as a trans woman navigating fame, fashion, and beauty.
As a beauty icon, Gigi Gorgeous has partnered with several major brands to promote diversity and inclusion, often using her platform to discuss LGBTQ+ rights, beauty standards, and transgender issues. Gigi’s fearless approach to self-expression has made her a role model for many in the LGBTQ+ community.
Instagram: @gigigorgeous
YouTube: Gigi Gorgeous
4. Indya Moore – The Beauty of Intersectionality
Best known for their role in the hit TV show Pose, Indya Moore is a non-binary actor, model, and activist who is using their platform to highlight the intersection of race, gender, and beauty. Indya’s work with beauty brands like Dior and Louis Vuitton has set a new standard for inclusivity in the high-fashion and beauty worlds.
Their activism and advocacy for LGBTQ+ rights, especially for trans and non-binary communities of color, make Indya a powerful voice in the industry. They continue to challenge beauty norms, offering a fresh and necessary perspective that is often missing in mainstream media.
Instagram: @indyamoore
Twitter: @IndyaMoore
5. Bretman Rock – Redefining Masculinity in Beauty
Bretman Rock is one of the most dynamic personalities in the beauty industry today. As a gay man of Filipino descent, Bretman uses his platform to break stereotypes around masculinity and beauty. With a blend of humor, honesty, and bold beauty looks, Bretman challenges the idea that makeup is only for women, proudly showing that beauty and self-expression are genderless.
Bretman has worked with numerous beauty brands and continues to inspire millions with his makeup tutorials, skincare routines, and larger-than-life personality. His journey from social media star to beauty mogul showcases the power of authenticity and self-love.
Instagram: @bretmanrock
TikTok: @bretmanrock
Championing Inclusivity in Beauty: Key LGBTQ+ Voices
LGBTQ+ and non-binary influencers are not just influencing trends in makeup and skincare but are also challenging the way the beauty industry operates. Their authentic approach to beauty and self-expression has encouraged brands to rethink traditional marketing strategies, creating products that cater to a more diverse audience.
Major brands like Fenty Beauty, Glossier, and MAC Cosmetics have embraced this shift, partnering with LGBTQ+ influencers to create more inclusive campaigns and products. The impact of these collaborations is undeniable, with brands now prioritizing diversity in every aspect of their marketing.
Non-Binary Beauty Influencers Who Are Pushing Boundaries
Non-binary beauty influencers are playing a crucial role in challenging traditional gender norms and pushing the boundaries of beauty. By refusing to conform to conventional standards, these creators are helping to normalize non-binary representation in beauty and fashion.
From gender-neutral makeup lines to inclusive beauty campaigns, non-binary influencers are driving important conversations about the future of the industry, ensuring that it becomes a more welcoming space for all.
As the beauty industry continues to evolve, LGBTQ+ and non-binary beauty influencers will remain at the forefront of this transformation. Their impact extends far beyond makeup tutorials and product reviews—they are reshaping the very foundation of the industry, pushing for a world where inclusivity is the norm, not the exception.
In 2024, these influencers will continue to inspire and empower others to embrace their true selves, championing diversity and setting new standards for what beauty can and should be.
FAQs
- Why are LGBTQ+ and non-binary beauty influencers important in the industry?
LGBTQ+ and non-binary influencers bring unique perspectives to the beauty industry, challenging traditional norms and promoting inclusivity. - How are these influencers changing beauty standards?
By embracing diverse gender identities, body types, and cultural backgrounds, LGBTQ+ influencers are reshaping beauty standards to be more inclusive and reflective of real people. - Which brands collaborate with LGBTQ+ and non-binary influencers?
Brands like Fenty Beauty, MAC Cosmetics, and Glossier have been at the forefront of partnering with LGBTQ+ influencers to promote diversity and inclusivity in their campaigns. - What is the impact of LGBTQ+ beauty influencers on social media?
These influencers inspire millions through their authenticity, empowering their followers to embrace their individuality and redefine beauty on their own terms. - Who are some rising LGBTQ+ and non-binary beauty influencers to watch in 2024?
Rising stars include influencers like Indya Moore, Bretman Rock, and NikkieTutorials, who continue to push boundaries in the beauty world.
