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Navigating the beauty world is no easy task, and for LGBTQ+ influencers like Dashawn Russel (@dashawnrussellbeauty), it comes with a unique set of challenges. Through creativity, resilience, and passion, Shawn has carved out a niche for himself, blending artistry with authenticity. From overcoming industry biases to establishing meaningful partnerships, Shawn’s journey highlights what it takes to thrive as a beauty influencer today.
He shared that staying true to his creative side not only helps him stand out but also leads to brand partnerships where his artistic vision aligns with the product’s essence. One such collaboration was with Juvia’s Place, where Shawn crafted bold looks that resonated with the brand’s vibrant aesthetic.
Pro Tip: Prioritize partnerships with brands that align with your artistic vision. Authenticity builds trust and long-term engagement.
Challenges for LGBTQ+ Influencers: Overcoming Barriers
This experience reflects a broader issue: many beauty brands have yet to fully embrace diversity beyond token representation. Shawn emphasized the need for meaningful inclusion rather than surface-level diversity initiatives.
This uphill battle is one Dashawn continues to navigate, but he remains hopeful. “It’s about pushing forward and proving ourselves,” he says. His voice and presence bring needed diversity to the beauty industry, even as he pushes for broader representation.How Dashawn Russel became popular?
Key Insight: TikTok remains one of the best platforms for up-and-coming beauty influencers, thanks to its algorithm that promotes niche creators.
Navigating Hate and Online Safety
With fame comes attention, both positive and negative. Dashawn recounts a chilling experience: “Once, someone slid into my DMs, praised my makeup, and then started asking for my personal details and a body picture. It was unsettling.”
His takeaway from these experiences? “Praise can be deceiving,” he warns. “You have to be careful and learn to block out negativity.”
Despite these unsettling moments, Dashawn remains focused on creating a safe, empowering space for his followers. He’s learned to set boundaries while continuing to engage with his audience authentically.
Pro Tip: Building a loyal audience takes time and effort, but their support can be a crucial source of motivation.
The Dream Collaboration: Danessa Myricks and Pat McGrath
Avoiding Bad Collaborations: Lessons from the YSL Incident
In the interview, Shawn shared a disappointing experience with YSL. Despite initially loving their products and representing the brand at Bloomingdale’s, he was disillusioned when YSL ignored feedback from Black influencers about their blush range’s lack of suitable shades. This led him to stop buying from the brand entirely.
Lesson Learned: Always evaluate how brands respond to feedback and whether they align with your values. Partner with those that genuinely support diverse and inclusive beauty.
Working Independently vs. Agency Support
While many influencers work with managers to handle the business side of their careers, Shawn prefers to work independently. He values creative freedom and believes that agencies often prioritize commercial success over artistic expression. However, he acknowledges that working without a manager requires extra effort and resilience.
Key Takeaway: If you can’t afford management, focus on building skills in negotiation, content creation, and analytics to become your own manager.
Shawn’s journey as a multifaceted beauty influencer is a testament to the power of creativity, resilience, and authenticity. Despite facing challenges as an LGBTQ+ influencer, he continues to push boundaries and inspire his audience. His parting advice to creators? “Follow your dreams, and don’t let negativity stop you. Stick to your vision and trust the process.”
If you’re looking to collaborate with passionate influencers like Shawn Russel (22.8K followers on Tik Tok), reach out to us today!
Follow Dashawn Russel on Instagram: @dashawnrussellbeauty and Tik Tok: @daydaythemua.
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